Demand Forecasting: The Ultimate Secret for Your Organization’s Success
“I am like any other man. All I do is supply a demand.” – Al Capone.
Al Capone understood that the secret to making money was simply giving people what they wanted. That’s it. Demand Forecasting is all about that one simple thing—figuring out what your customers want so that you will have products in place to fulfill their demands—the right products in the right place at the right time. It’s the key to overcoming challenges and feeling empowered in your business decisions.
For Capone, this task was made easy by Prohibition, which eliminated an end-to-end supply chain: the legitimate producers, wholesale distributors, and retail sellers of alcohol. They all went away, creating a large scarcity of products. There was a severe supply void for the end consumer’s demand, one that Capone’s organization was more than happy to fill.
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